LaunchBit: Email Advertising 2.0 [#FollowFriday]

February 17, 2012

The #FollowFriday Series highlights today’s up-and-coming, active and all-around noteworthy Twitter accounts the AudioAcrobat staff deems worthy of following; while at the same time peering deeper into the soul(-cial media) of each account and providing a brief-yet-informative analysis.

LaunchBit Logo

Welcome back for the seventh #FollowFriday tweet / WordPress mashup of 2012 here on the AudioAcrobat Weblog!  Who says email marketing has to be bland and tasteless?  Since the game is far from over, we’re overjoyed to announce this week’s featured #FF Twitter account — a company who believes that email marketing hasn’t changed much since its advent back in the 90′s — and is doing their part to raise the bar in this space!

Here, we will dive deeper into the Tweets of @launchbit and the Twitter accounts they have chosen to follow … a mirror, if you will, into the soul(-cial media) behind a self-serve platform for defining demographics, creating ad campaigns and reaching new customers through email newsletter marketing.

Yep.  That’s right, we just said it … “soulcial media”.  We also said “a self-serve platform for defining demographics, creating ad campaigns and reaching new customers through email newsletter marketing” in the same sentence.  We’ve been waiting for something like this, how about you?!

Want to apply as an advertiser?  Get started at LaunchBit.com!

Featured #FollowFriday Twitter Account

@launchbit: Ad Network for Email

More about LaunchBit

LaunchBit is an ad network for email. We help advertisers reach their target demographics through email channels, and we help email publishers monetize their emails. LaunchBit was started by high school best friends Jennifer Chin and Elizabeth Yin in 2011.

‘The List’

Here you will find a list of 25 accounts @launchbit is following.  They are all active users who we deem worthy of checking out, retweeting and following.  Enjoy!

01 @ericries:  Trying to change how startups are built

02 @EmilysHere:  women in tech are doing really cool things

03 @slideshare:  The largest community for sharing presentations online

04 @davemcclure:  Founding Partner & Sith Lord, @500 Startups.

05 @HackerChick:  Hacker Chick / Evangelist for Startups at Microsoft

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06 @GreenhornBoston:  Connecting Boston area entrepreneurs to resources + more!

07 @Pistachio:  Inbound Marketing Evangelist @HubSpot. Starter of #beonfire + more!

08 @lauraklein:  Principal at Users Know

09 @patio11:  I’m a small software developer

10 @shaherose:  CEO/Founder, @founderlabs and @women2 + more!

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11 @thisgirlangie:  @Women2 Co-Founder & Editor-in-Chief + More!

12 @jess:  Strategy & Corporate Development at @Twitter

13 @AliPowell21:  @HubSpot Business Development Rep Manager

14 @Evanish:  Co-Founder, GreenhornConnect.com

15 @royrod:  CEO of SocMetrics, Cofounded Going.com (acq. AOL)

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16 @masschallenge:  the largest-ever startup accelerator and competition

17 @jenniferlum:  Mentor @500 Startups @TechStars / INTJ

18 @ktrae:  Investor, Startups, GF, Project 11, TechStars

19 @reedsturtevant:  Investor, software guy + more!

20 @ramit:  Author of NYT bestseller, I Will Teach You To Be Rich

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21 @chancebar:  @CrowdFunder Founder, Internet Entrepreneur + More!

22 @tferriss:  Author of #1 NY Times bestsellers

23 @beatrizcardona:  My projects: @tripku & @ellas2

24 @BostInnovation:  The view from inside Boston’s innovation economy

25 @zawthet:  BOD/Chairman: @4INFO @AdHaven @spreecast + more!


Conclusion

In summary, it looks as though @launchbit likes to follow Twitter users who focus on startups.  References to TechStars, HubSpot and Women 2.0 seem to pop up regularly, along with the geographic locations of San Francisco and Boston.


That’s a pretty impressive list, right?  It is pretty specific though … Perhaps you’d like to recommend a Twitter account to profile during an upcoming #FollowFriday?  If so, please comment below or send us a tweet.


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